◉ About Us

Our Brand Philosophy

Xiaokou Technology (Shanghai) Co., Ltd., DOCO LAB is an Internet smart beauty personal care brand led by technology and design innovation. Insights into users with Internet intelligent thinking, takes user needs as the guide, independently develops and continuously innovates, and is always committed to providing users with advanced, intelligent, high-quality and intelligent personal care products with ultimate experience.

Technology & Expertise

DOCO LAB relies on Longqi Group and possesses one of the strongest electronic technology R&D and supply chain capabilities in the country. The project's main founder comes from Longqi Group’s product director background, and was one of the earliest hardware product managers in Xiaomi’s mobile phone division.

With more than ten years of experience in product design, research and development, supply chain, and project management, DOCO LAB brings a senior industrial designer foundation to every product. Combining technology and intelligence with expertise from former senior members of Procter & Gamble and L'Oréal who understand skincare and daily chemical products, DOCO LAB is one of the few teams in the market that truly bridges hardware technology and modern beauty care.

Future-Driven Innovation

In 2023, DOCO LAB was awarded the title of "High tech Enterprise". It is committed to polishing product quality, improving product competitiveness, expanding brand influence, and creating the most valuable, aesthetically pleasing, and technologically advanced first-line electronic beauty brand company.

We strive to become a national brand with omni channel marketing and all media communication, providing consumers with more high-quality and effective product experiences.

Smart Beauty Vision

We focus on the intelligent beauty and personal care consumer market, independently research and development, continuous innovation, polishing product quality, improving product competitiveness, expanding brand influence, and creating the most valuable, aesthetically pleasing, and technologically advanced frontline electronic beauty and personal care brand company.

We are always committed to providing users with advanced, intelligent, and high-quality intelligent beauty and personal care products and services with ultimate experience.

Strive to become a national brand with omni channel marketing and all media communication, providing consumers with more high-quality and effective product experiences.

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